Seven Essential Business Storytelling Skills

Influence, engage & inspire

Curious about business storytelling but you didn't know where to start?

Or just wanted some new skills to better engage and inspire your audiences?

Sound familiar? Hi, I'm Shawn Callahan, the Founder of Anecdote International.

In this course, I will help you learn the seven basic story skills you need to engage, influence & inspire at work. This includes,

  • how to find effective stories;
  • how to remember them;
  • how to build your story bank;
  • landing your business point;
  • keeping your stories fresh
  • ending a story with impact; and
  • how to develop the habit of storytelling

Introducing ...

7 Tips To Be A Better Business Storyteller

A practical three-part video series to help you develop the seven basic skills of business storytelling.

7 Tips To Be A Better Business Storyteller

Reviews

5 star rating

Quick, engaging and insightful

Hannah McKnight

Quick, engaging and insightful videos to guide viewers through their own journey of storytelling learning and implementation.

Quick, engaging and insightful videos to guide viewers through their own journey of storytelling learning and implementation.

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5 star rating

Crafted, insightful and relevant

Neil Usher

Shawn is a master of his art and this course gets right to the heart of how to become a great business storyteller. The format is simple to work with, and the organisation allows it to be fit into a busy schedule. Thoroughly recommended.

Shawn is a master of his art and this course gets right to the heart of how to become a great business storyteller. The format is simple to work with, and the organisation allows it to be fit into a busy schedule. Thoroughly recommended.

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4 star rating

Great insight!

Kelly Harkin

From spotting, to embedding, to refreshing your 'S-words,' this is a fast and easily applicable course for those looking to up their storytelling game.

From spotting, to embedding, to refreshing your 'S-words,' this is a fast and easily applicable course for those looking to up their storytelling game.

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5 star rating

Excellent refresh / overview

Scott Mason

Shawn gives a passionate expose of business storytelling fundamentals.

Shawn gives a passionate expose of business storytelling fundamentals.

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5 star rating

Concise & Insightful

Winnie Sy

Good and impactful set of pointers to get the habit of storytelling in business. The concepts can also be used to boost your own personal brand.

Good and impactful set of pointers to get the habit of storytelling in business. The concepts can also be used to boost your own personal brand.

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5 star rating

Perfect, does what it says

Lora Starling

Spot on

Spot on

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5 star rating

Highly Recommend for any Business Leader

Perry Lam

In "7 Tips to Be a Better Business Storyteller", Shawn Callahan's mastery empowers you to craft and deliver better business stories. Highly recommend to any business leaders who needs to deliver clearer and more memorable business stories.

In "7 Tips to Be a Better Business Storyteller", Shawn Callahan's mastery empowers you to craft and deliver better business stories. Highly recommend to any business leaders who needs to deliver clearer and more memorable business stories.

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5 star rating

Story tips that stick

Dave Stokes

An excellent (and brief) course on the major elements of business storytelling. Great take-aways :>)

An excellent (and brief) course on the major elements of business storytelling. Great take-aways :>)

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Course curriculum

    1. A message from your instructor

    2. Before we begin...

    1. 1. Develop the habit of storytelling

    2. 1.1 Practice

    3. 2. How to discover stories to tell

    4. 2.1 Practice

    5. 3. How to remember a story

    6. 3.1 Practice

    7. 4. Building your story bank

    8. 4.1 Practice

    9. 5. Avoiding the s-word

    10. 5.1 Practice

    11. 6. Keeping your stories tight - knowing your business point

    12. 6.1 Practice

    13. 7. How to keep your stories fresh

    14. 7.1 Practice

    1. Congrats! Here's what's next...

    2. More resources for you

    3. Before you go...

About this course

  • $49.00
  • 19 lessons
  • 0.5 hours of video content

Enroll now

Start engaging, influencing and inspiring at work now.

OUR CLIENTS INCLUDE

Allianz logo
Bayer logo
IBM logo
Mars logo
Sanofi logo

Your Instructor

Shawn Callahan

Founder

Shawn Callahan is the author of the award-winning Putting Stories to Work: Mastering Business Storytelling and the Founder at Anecdote, the world’s largest business storytelling enterprise.

He started his career in technology with companies such as Oracle and IBM but realised, at the end of the day, it was the human factors that determined the success of any enterprise.

In 2004 Shawn founded Anecdote, a firm that helps leaders and sellers find and tell effective oral business stories. He works with Global 1,000 companies such as Shell, Danone, Microsoft, TESCO, Allianz and Bayer all around the world.

Anecdote licenses its business storytelling programs to companies that are delivered in 12 languages in over 22 countries.

Shawn is based in Melbourne, Australia and can be contacted at www.anecdote.com. His LinkedIn is https://www.linkedin.com/in/shawncallahan