Testimonials

“Shawn is a master storyteller and any chance to get tips from him is a golden opportunity. These 7 tips are all powerful foundations for building your business storytelling skills. It is a small investment with a big payoff. I highly recommend this.”

Doug KeeleyDoug Keeley

Your Instructor

Shawn Callahan

Shawn Callahan

Shawn Callahan is the author of the award-winning Putting Stories to Work: Mastering Business Storytelling and the Founder at Anecdote, the world’s largest business storytelling enterprise. He started his career in technology with companies such as Oracle and IBM but realised, at the end of the day, it was the human factors that determined the success of any enterprise. In 2004 Shawn founded Anecdote, a firm that helps leaders and sellers find and tell effective oral business stories. He works with Global 1,000 companies such as Shell, Danone, Microsoft, TESCO, Allianz and Bayer all around the world. Anecdote licenses its business storytelling programs to companies that are delivered in 12 languages in over 22 countries. Shawn is based in Melbourne, Australia and can be contacted at www.anecdote.com. His LinkedIn is https://www.linkedin.com/in/shawncallahan

Course curriculum

  • 1

    Welcome to the course!

    • A message from your instructor
    • Before we begin...
  • 2

    The 7 Tips

    • 1. Develop the habit of storytelling
    • 1.1 Practice
    • 2. How to discover stories to tell
    • 2.1 Practice
    • 3. How to remember a story
    • 3.1 Practice
    • 4. Building your story bank
    • 4.1 Practice
    • 5. Avoiding the s-word
    • 5.1 Practice
    • 6. Keeping your stories tight - knowing your business point
    • 6.1 Practice
    • 7. How to keep your stories fresh
    • 7.1 Practice
  • 3

    Next Steps...

    • Congrats! Here's what's next...
    • More resources for you
    • Before you go...

Reviews

Great insight!

Kelly Harkin

From spotting, to embedding, to refreshing your 'S-words,' this is a fast and easily applicable course for those looking to up their storytelling game.

From spotting, to embedding, to refreshing your 'S-words,' this is a fast and easily applicable course for those looking to up their storytelling game.

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Quick, engaging and insightful

Hannah McKnight

Quick, engaging and insightful videos to guide viewers through their own journey of storytelling learning and implementation.

Quick, engaging and insightful videos to guide viewers through their own journey of storytelling learning and implementation.

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Excellent refresh / overview

Scott Mason

Shawn gives a passionate expose of business storytelling fundamentals.

Shawn gives a passionate expose of business storytelling fundamentals.

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Concise & Insightful

Winnie Sy

Good and impactful set of pointers to get the habit of storytelling in business. The concepts can also be used to boost your own personal brand.

Good and impactful set of pointers to get the habit of storytelling in business. The concepts can also be used to boost your own personal brand.

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Crafted, insightful and relevant

Neil Usher

Shawn is a master of his art and this course gets right to the heart of how to become a great business storyteller. The format is simple to work with, and the organisation allows it to be fit into a busy schedule. Thoroughly recommended.

Shawn is a master of his art and this course gets right to the heart of how to become a great business storyteller. The format is simple to work with, and the organisation allows it to be fit into a busy schedule. Thoroughly recommended.

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